The best thing about real estate is that it has no recommended retail price, but surprisingly, not all property sellers take advantage of this feature and sell above market value.

You might have noticed how some homes sell for a great price in a reasonable time while others linger longer on the market and eventually sell for a disappointing result.

In his latest book, best selling real estate author Ray Wood presents a compelling option for home sellers that want to sell for a top price.

“When equipped with the right information and advice, every property seller can influence their selling results”, Ray says.

“The real enemy when you’re selling are other similar homes in the area competing for buyer attention. The best agents know how to capitalize on the advantages in the system for their selling clients and deliver a superior result, or what I like to call Above Market Value”, he added.